Train Station Advertising in Tote Hill

Get in touch

Advertising in Train Station in Tote Hill

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Tote Hill

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Tote Hill gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Tote Hill

The cost of railway adverts in SO51 0 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Tote Hill reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Tote Hill (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Hampton Park Ashurst North Boarhunt Fleetlands Braishfield Crux Easton Bevois Valley Ashmansworth Newton Valence Dowd's Farm Pilley Cadnam Danebury Penton Corner Burghclere Southwood South Gorley Dunley Durns Town Kingston North Fareham Southwick Lower Canterton Bank Furze Hill Brambridge Bartley Lower Green Couch Green Beaulieu Old Alresford Westwood Park Linkenholt Newtown Fisher's Pond Beech Wildhern Harestock Thornhill Greatham Hearn West Green Leckford Lower Burgate Rockford Langrish Grateley Sholing Common Wishanger Common Forton Bowyer's Common Sway Warborne North Camp Elvetham Heath Dibden Hatchet Green Heath End Hatherden Gobley Hole Oakridge Foxhills East Liss Battramsley Portswood Kimbridge Aldershot East Boldre Upper Wootton Empshott East Aston Headbourne Worthy Newtown Stoke Charity Millbrook Littleton Pamber End Toothill Bishopstoke Charter Alley Portchester North End Linwood Lower Ratley Andover Down Whitsbury Brockhurst Wonston Forton Sherfield English Cold Ash Hill Whitehill Awbridge Thorney Hill Longparish Copythorne Weston Wherwell Lordswood St Mary's Ridgeway Parade East Anton Tufton Bucket Corner Weston Gunville Hurstbourne Tarrant The Butts Bramdean Middle Wallop Griggs Green Foxdown Mullenspond Headley Highclere Bassett Green Plaitford Green Wharf Hill Stoney Cross Hound Summerlug Wilsom Lower Froyle Chilcomb Shootash Copnor Kilmeston Causeway Corhampton Hook Axmansford Kent Worting Stoke Common Standford Houndmills Highfield Southend Tadley Bottom Hightown Weyhill Vernham Bank Bickton Forest Corner East Cholderton Upper Pennington Cuckoo Bushes Penton Mewsey Darby Green Stockheath Buddle Fawley Woodmancott Sparsholt Cricket Hill Lindford Baybridge Hocombe Northbrook Hartley Wintney Damerham Waterlooville Segensworth Ashley Barford Yateley Newtown Newtown Fullerton Dora's Green Portmore Coombe Swarraton Park Gate Buckland Breamore Shawford Gilbert Street Camdentown Woolston Crockerhill Weston Colley Purbrook Sandleheath Crawley Wootton Abbotswood Southington Shirley Park Binsted Ramsdell Southrope Hatch North Charford Bevois Mount Oakshott Laverstoke Lower Farringdon Hiltingbury Privett Burley Beacon Bashley Park Tapnage Woodington Knapp Lovedean Murrell Green Lymore Hartfordbridge Upper Burgate Ashford Hill Headley Down Winklebury Monkwood Red Rice Ridge Common Newgrounds Avon Crondall Cottonworth Latchmere Green Upper Ratley Ashurst Bridge Abbotts Barton Brockenhurst Criddlestyle Titchfield Common West Heath Sandy Balls Wickham Common Chilbolton Newtown Locks Heath Freefolk Kingsmead Burley Lawn Woodcot Sherborne St John Ripley Knights Enham Rownhams Meon Palestine Vernham Row Anmore South Wonston Woodend Colden Common Holybourne Polygon Eversley Cross Passfield Townhill Park Minstead Fleetend Lee Ground Deane Wimble Hill Smannell Romsey Stamshaw Conford South Hayling Hursley Bordon Herriard Winsor Kitwood Stoke Little Somborne Newtown Goose Green Grayshott Penton Grafton North End Upton Pheonix Green Shalden Green Freemantle Denvilles Martin Peel Common Lower Bordean Sleepers' Hill Newtown Bucks Horn Oak West Worldham Hatch Warren Compton Bar End Ashley Woodlands Sprat's Down Fratton Warblington Winchester Warsash Mapledurwell Fareham Drayton Upham Blendworth Lower Exbury Frogham Abbots Worthy Mount Pleasant North Gorley Hill Glebe Northfields Netley Marsh Hawthorn Upper Slackstead Itchen Abbas Dipley Martyr Worthy Clarken Green Dundridge Stratfield Saye Lee Waterditch Netley Nutburn Portsea Island South Town New Brighton Appleshaw Fair Oak Shirley Warren Ropley Dean The Common Barton Stacey Bitterne Fritham Durley Steep Marsh Pilley Bailey Stanmore Hook Park Estate St John's Church Hound Green Buckland Calmore Lowford North Weirs West End Green St Denys Litchfield Exbury Lower Wield Hazeley Headley West Wellow Lee-on-the-Solent Adbury Crowdhill Soberton Cosham Bevois Town South View Hollington Bisterne Close Wellow Wood Woodgreen Greywell Liphook Stoner Hill Norleywood Hundred Acres Leagreen Liss Bunstead Cocksford Down Sydmonton Weston Patrick Furzeley Corner Bossington Hook Park Blackfield Rockbourne Newtown Common Upper Clatford Titchfield Park West Hill Merry Oak Stakes Godwinscroft Ann's Hill Newtown Lepe Beech Hill Kingsland Place Ewshot West Liss Egbury Bradley Upper Swanmore Rotherwick Soberton Heath Bedford Place Overton North Stoneham Farnborough Park North Sydmonton Applemore Arford Townsend Mattingley Chilworth Havant Plastow Green Mill Green Warren Corner Sea View Hungerford Southsea Ashlett St Austins Little Shoddesden Tadley Hill Rowlands Castle Over Wallop Woodside Timsbury Stone Farnborough Green Lower Daggons Bedenham Buckskin Northington Heather Row Godshill Wood Bramshill Bagmore Sholing Flood Street Warnford Durley Street Upper Farringdon Woodley Heathfield East Oakley Tipner Wecock Spearywell Faccombe South Down Denmead Lynch Hill Pucknall Frogmore West Heath Chapel Meonstoke East Worldham Lower Swanwick Hollywater Horndean Pitt Burgates Wittensford Soake Tote Hill Rotten Green Marchwood Bull Hill Mellishes Bottom Winslade Ramsdean Walton Heath North Ripley Tiptoe Wolverton Common Stubbington Bashley Brickhill Calshot Colbury Popley Ibthorpe Peartree Green Tadley East Woodhay Houghton Shorley Bisterne The Soke Tunworth Buriton Binley Little London Ibsley Bramley Petersfield Whiteley Gore End Bramshott Chase Newfound Fyfield Burkham Frogmore East Dean Lane End Ropley Soke Spanish Green Hatch Bottom Rake Common Old Milton Kingsley Rafborough Dean Wildmoor Fair Oak Green Crookham Village Holt Pound Rushington Harbridge Hordle Swampton Baffins Exton Hill Head Bishop's Green Tangley Stroud Outwick The Hangers Polhampton Colemore Up Green Moortown Curdridge Ellisfield Hammer Bottom Boarhunt Curbridge Northney Blissford Langley East Meon Michelmersh Chandlers Green The Withies Mortimer West End Finchdean Elvetham Bailey Green Sandy Down Spitalhatch South Farnborough Thorns Beach Brockbridge Nately Scures Picket Piece Itchen Stoke Nutley Clanfield Stockbridge Neatham Knowle Stonehills Burley Street Great Shoddesden Stonymarsh Setley Racedown Bishop's Sutton Brighton Hill Anthill Common The Frenches Micheldever West Tytherley Oak Hill Bitterne Manor Tinkers Cross Park West End Ampfield Keyhaven Mislingford Beckley Warnborough Green Ashe Warren Bramshott Godshill Old Portsmouth North Hayling West Leigh Little Ann North Kingston Hartley Wespall Brown Heath Bagnum Silkstead Horseport Ashford Eastland Gate Upton North Street East Tisted Shirley holms Testwood Little Posbrook Broughton Little London East Martin Park Corner Brockhampton Hillyfields Hill Brow Dummer Lower Buckland Allum Green Chilbolton Down Charlwood Bridgemary Butlocks Heath Charlton Clanville Fair Cross Walhampton Dibden Purlieu Seafield Canada Common Critchell's Green Portsea Hatt Hill Mill Lane Woodside North Poulner Hurstbourne Priors Sutton Scotney Powntley Copse Golden Pot West End Furzey Lodge Bulbery Silchester Gundleton Court Corner Hinton Ampner Hazeley Heath Weston Corbett Hythe Upper Shirley Tot Hill Landport Morestead Lyde Green High Cross Sopley Andover Gritnam Blounce Abshot Highcliffe Westley Upper Canterton Wildern Belbins Newbridge Dilton Fairdown Privett Neacroft North Street Swanwick Newtown Totton Church Crookham Waltham Chase Kempshott Swanmore Egypt Oakhanger Otterbourne Pamber Heath Downend Water End Dogmersfield South Baddesley Winnall Bursledon Birchy Hill Redenham Boldre Chalton Frenchmoor Hattingley Boorley Green Nashes Green Bidden Alverstoke Stony Batter Keeping Ashton Poulner North Warnborough Isington Horris Hill Shobley Hoe Gate Canada Harbridge Green Blackmoor Bedhampton Nob's Crook Paulsgrove Eastoke Rye Common Bransbury Itchen Hinton Brown Candover Frost Hill Wigley Church Oakley Street End Frithend Malshanger Banister's Park Ball Hill Bitterne Park Cheriton Holbury Upper Street Wadwick North Baddesley Nursling Upper Enham South Weirs Fulflood Wyck Hillpound Cuckoo's Corner Heath End Duck Street Newton Stacey Three Ashes Daneshill Farnborough Street Broad Layings Longstock Black Dam Otterwood East Stratton Stanswood Twyford Wootton St Lawrence West End Bighton Liss Forest Lower Brook Mottisfont Pardown New Cheriton Chandler's Ford East End Worthy Down Row Ash South Ham Old Shirley Fair Oak New Milton Kings Worthy The Hummicks Netherton Crookhorn Popham Ratlake Hollington Cross Stuckton Warren Corner Quidhampton Gosport Harefield Thedden Selborne Fryern Hill Halterworth Holt End Basingstoke Barton on Sea Brook Hill Whitchurch Hatchet Gate Milford on Sea Hawley Lane Tye Hammond's Green Brook King's Somborne Amport Lockerley Chineham Fox Lane Purbrook Heath Linford Andwell Hazeley Bottom Gable Head Montgomery Lines East Tytherley Northbrook Heathfield Balmerlawn Anstey Fleet Ocean Village Little Basing Ecchinswell Bentley Milton Hawley West Tisted Stonyford Blackwater Oakley Medstead South Warnborough Northam Mead End Wickham Clatford Oakcuts Vernham Dean Beauworth Worlds End Blackhill Hardley North End Newnham Stony Heath West Town Pondtail Lower Slackstead Lower Upham Lopcombe Little Hoddington Cliddesden Broadmere Browninghill Green Lower Bullington Swelling Hill Broad Oak Woolton Hill Hounsdown Portsmouth Cove Hensting Shalden Newtown Compton Little Holbury Thruxton Salters Heath Oliver's Battery Monk Sherborne Old Burghclere Kings Furlong Gilbury Hard Totford Hazeley Lea Ragged Appleshaw Stoke Hook Kingsclere Hilsea Eastney Pound Green Potbridge Fleet Shortheath Four Marks Pamber Green Woodcott Harefield Ossemsley Eversley Centre Old Basing Prince's Marsh Deadwater Cufaude Elson Chawton Baughurst Hillstreet Dunbridge Clayhall Filmore Hill Mount Pleasant Swaythling Coxford Lower Turmer Tilly Down Goodworth Clatford Bowling Alley Winchfield Hurst North Houghton Westfield Upper Bullington Wimpson Bramshaw Ovington Heckfield East End Hale Whitway North Oakley Woodfalls Lower Green Ogdens Abbotts Ann Sarisbury Aldermoor West Meon Woodlands Redbridge Hill Park Kent's Oak Everton Drayton Earlstone Common Kingsclere Woodlands Ladwell Bransgore Hyde The Holdings Soldridge Hoe Inhurst Burridge Bailey's Hard Ashfield Wymering Langstone Ibworth Blashford Brock's Green Hartley Mauditt Empshott Green Kingston Chidden Tichborne Springvale Netley Hill Upper Wield Newtown St Giles's Hill Upper Kingston Hyde Shirley Broadgate Hillhead Cole Henley Hedge End Furzley Colt Hill Sherfield on Loddon Bassett Brokenford Bramley Corner Goose Hill Turgis Green Kentsboro Farnborough Steep Wivelrod Crow Widley Picket Hill Moulsham Green Alton Wallington Ellingham Tidpit Emery Down Turmer Leigh Park Wheat Hold Nether Wallop Fordingbridge Mockbeggar Bramley Green Port Solent Lord's Hill Ower Shipton Bellinger Bentworth Rowner Southampton Well Hunton Emsworth Abbotstone West Ham Viables Turkey Island Lower Common Minley Horsebridge Midanbury Enham Alamein Whitenap Foxhall Picket Post St Cross Hannington New Alresford Church End Axford Foxcotte Hamble-le-Rice The Mint Funtley Droxford Titchfield Sandford Mengham Hill Grove Stratfield Turgis Preston Candover Up Somborne Bellevue Shirrell Heath Lord's Wood Lower Pennington Baughurst Common Burghclere Common Shedfield Burley Ringwood Whale Island Boyatt Wood East Hill Hightown Eastrop Vernham Street Selsmore East Wellow Crampmoor Custards Froxfield Green Winchfield Monxton Upton Grey Blacknest West Dean Sladen Green Up Nately Dean New Town Ower Phoenix Green Ashe Downton The Close North Waltham Thornhill Park Carter's Clay Nichols Town Eling Upper Common Lasham Anchorage Park Eastleigh Pikeshill Highways Buttsash Wheatley Farlington Long Sutton Standon Bishop's Waltham Furzedown Highbridge Steventon London Minstead Chilton Candover West Stratton Farleigh Wallop Bleak Hill Middleton Brook Ramridge Park Bucklers Hard North End Pennington Quarley Allbrook Wintershill Chilworth Old Village Easton Regents Park Catherington Hawkley Botley Avington Frostlane Maybush Lyndhurst Cupernham Woodlands Badger Farm West Meon Crosshouse Weavers Down Pound Street Penwood Hipley Little Down Pooksgreen Old Netley West Common Holt Valley Park Roughdown Hill Top Durrants Hangersley Shamblehurst Sheet Hambledon Lymington Odiham Wolverton Highbury Foulford Newtown Lower Common Lynch Owslebury Upper Froyle Ropley Kimpton Compton End St Mary Bourne Battramsley Cross North Town Catisfield Sleaford Anna Valley Redlands Horton Heath Martin Drove End Somers Town Redbrook Cowplain Weeke