Lorry and Truck Advertising in High Town

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Advertising on Trucks in High Town

Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. 

It simply involves using commercial Heavy goods vehicles (HGVs) owned by independent haulage companies across the country to effectively brand and promote products, goods, or services. This is effectively a mobile billboard that can be seen by thousands daily across a wide geographical area.

Our teams can arrange local campaigns along certain routes and national and even international campaigns. Contact us today for more information.

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What is Truck Advertising?

Basically, a truck advertising campaign is the branding of trucks and lorries to carry promotional artwork, logos and messaging, in order to promote brands, services and products. 

These vehicles often drive long distances and are, in essence, a form of moving billboard, meaning that these adverts are potentially seen over a wide geographical range, on a national and sometimes even international level. They are a form of marketing that isn't particularly targeted but the amount of people they are exposed to, who are both socially diverse and wide-reaching, makes it a good option for any marketing campaign. There are also stand-alone and static options.  

What Are the Best Truck and Lorry Advertising Options?

The various formats offered are outlined below but for more information get in touch:

  • Full Wraps - we believe nothing beats a fully wrapped truck at getting your company or brand noticed across the UK or regionally, as over 55,000 highly receptive people can see them on a daily basis. A wrap encompasses using both sides of the truck and the rear doors. They are essentially an eye-catching moving billboard on roads and motorways and when fully wrapped the messages can't be ignored. 

  • Truck Sides - our advertisers love the huge branding potential of truck sides, its impressive size is equivalent to a 96 sheet billboard in many cases. 3D graphics can make your artwork pop out of the truck and attract attention to your brand. Truck side adverts are seen by drivers, passengers and people at the side of a road. 

  • Truck Rears - it’s hard to beat the dwell time offered by a truck rear advertising campaign - it is 48 seconds on average! Imagine a busy main road, following a truck with your advert on, that’s the power of truck advertising; the inability of the audience to look away as they have to look ahead to drive! It's an ad you can't escape. 

For more information about these mobile billboards and a free quote, contact our team today.

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Truck Advertising Benefits

The main benefits are: 

  1. Wide-reaching - truck advertising is popular with a wide range of advertisers across various industries. This is due to the wide demographic who have the opportunity to see it in action; it has mass-market appeal. It is ideal for getting brands noticed - find out more on this here - as well as being popular with general business marketing, retail and fashion, and the finance sector.   

  2. Captive audience - one of this form of marketing's main benefit is that it reaches an audience in a space currently unreachable with conventional mediums (apart from radio). Also, research shows that drivers are highly responsive and aware of the ads - due to the repetitive and boring nature of driving. They are especially ineffective in traffic jams or when stuck behind lorries as there is nothing else to look at. 

  3. Value for money - as an advertiser, you can get fantastic value for money on all formats of truck and lorry advertising, including full wraps, sides or rear only campaigns. It should be noted that currently truck and van advertising is one of the most cost-effective advertising platforms across the UK, costing less than £0.75 per thousand people who see it.

We have carefully selected media buyers in our outdoor marketing teams who work with specialists in this area, enabling you to relax safe in the knowledge that our teams are crafting your campaign to maximise the results and effectiveness. Also with truck advertising campaigns in High Town, they can GPS tracked for accountability, giving you instant access to live GPS data and a monthly GPS report detailing where your campaign has been. Full design is included as standard to ensure you benefit from our expertise.

What Are The Costs for Truck Advertising in High Town?

The costs for truck advertising in LU2 0 varies depending on several factors, these are mainly: 

  • Size of the vehicle (which therefore affects the size of the advert) - a bigger advert is more expensive to design, print and install, obviously a large lorry is going to be more expensive than a smaller truck. 

  • Length of the cycle - how long you want the advert to be on the side of the trick for? Are you looking for a few weeks or something more long-term?

  • Mileage and coverage that the vehicle will cover. The wider the area the truck will cover can increase the cost. 

For more information drop us a message today. We will talk through what you are looking for, budget and target market. 

Truck Advert Facts - Did You Know?

Some interesting facts about these brilliant mobile billboards and carrying out a truck advertising campaign ...:

  • 91% of vehicle occupants actively notice truck adverts at the time of exposure. Over 35% of these then study these messages at a later date online.

  • 97% of vehicle occupants can recall specific campaign weeks after seeing it.

These are striking facts, so could this form of marketing for you? Either as a stand-alone advertising option or part of a wider marketing campaign?

Contact Us

If you are interested in a truck advertising campaign or lorry advertising in High Town for your company, business or product, fill in the contact form on this page, and one of the team will be in touch to take you through the various options and set the wheels in motion!

We look forward to hearing from you.

We cover High Town (Bedfordshire)

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Other locations available for lorry and truck advertising
Milton Ernest Totternhoe Wymington Thrales End Upper Sundon Cockayne Hatley Someries Tebworth Cople Little Wymington Melchbourne Chapel End Stopsley Steppingley New Town Bury End Whipsnade Lower End West End Chalton Kempston Church End Fenlake Old Linslade Souldrop Thorncote Green Wyboston Harrowden Green End Brogborough Greenfield Church End Cross End Hillfoot End Little Odell Speedwell Linslade Green End Coffle End Wrestlingworth Lower Stondon Chalgrave Bolnhurst Oldhill Wood Haynes Church End Broad Green Stagsden West End Gibraltar Meppershall Stipers Hill Felmersham Workhouse End East End Roxton Houghton Regis Slip End Kempston East Hyde Moggerhanger Woodbury How End Shelton Water End Warden Street Westoning Barton-le-Clay Putnoe Chawston Aley Green Caddington Potsgrove Wootton Green Pinfoldpond Flitwick Sandy Hatch Water End California South End Kensworth Upton End West End Water End Kensworth Lynch Bourne End Chalton West End Cliton Manor Heath and Reach Mount Pleasant Bidwell Langford Wootton Arlesey Millbrook Sutton Wootton Bourne End Pavenham Downside Stotfold Common Higham Gobion Holwellbury Luton Everton Tithe Farm Herring's Green Deadman's Cross East End Church End Woodside Churchend Beeston Staploe Little Billington Sevick End Stanford Silsoe West End Fox Corner Clophill Leighton Buzzard Birchmoor Green Pegsdon Upper Shelton Cranfield Clapham Green Dunton Biscot Chapel End Studham Colesden Hulcote Upper Gravenhurst Wilden Husborne Crawley Wigmore Rushmere Northill Hall End Henlow Shillington Stevington Salford Ford Little Staughton Ridgmont Round Green Ireland Eggington Knotting Green Woodside Campton Stanbridgeford Billington Ravensden Apsley End Eastcotts Keysoe Marston Moretaine Elms Farm Duck End Dunstable Chaul End Duck's Cross Toddington Sundon Park Hart Hill Salph End Wood End Chellington Top End Higher Berry End Pertenhall Radwell Emmaus Village Carlton Wick End Shortstown Ampthill Southill Scald End Lower Sundon Salford Goldington Little Barford Stratford Tartlett End Honeywick Middle End Farndish Haynes Farleygreen Tilsworth Eversholt Bushmead Church End Parkside Tempsford Edworth Well Head Lower Caldecote Colmworth Girtford Beecroft High Town Astwick Leedon Wood End Wilstead Millow Wootton Broadmead Turvey Keysoe Row Upper Staploe Staughton Moor Bury End Higher Rads End Pulloxhill Chadwell End Cardington Biggleswade Sharnbrook Potton Limbury Aspley Heath Honeydon Hinwick Lower Shelton Knotting Wood End North End Clapham Great Barford Mill End Chalk Hill Maulden Houghton Conquest Snow Hill Church End Lidlington Lower Gravenhurst Chapel End Wingfield Hall End Sewell Woburn Box End Bougton End Pilgrims Rest Moor End Willington Colworth Ho Newton Bromswold Podington Lower Dean Renhold Thorn Ickwell Green Eyeworth Carlton Brook End Ickwell Wood End Streatley Winsdon Hill Shefford Cleat Hill Bletsoe Eaton Bray Bott End Hanscombe End Stopsley Common Great Denham Kempston Hardwick South End Wixams Brickhill Odell Holme Church End Church End Biddenham Houghton Park Upper Dean Farley Hill Gossard's Green Riseley Green End Bedford Leagrave Swineshead Marsh Farm Littleworth Stewartby Green End Flitton Broom Stagsden Bourne End Bury Park Aspley Guise Harlington Church End Battlesden Yelden Cotton End Keeley Green Chicksands Holywell Newton Beadlow Blunham Pepperstock Wharley End Haynes West End New Mill End Thurleigh Clifton Kempston West End Upper Caldecote Wardhedges Harrold Channel's End Sheeplane Stotfold Lewsey Farm Old Warden Tyrells End Hollington Warden Hill Woodmer End North End Milton Bryan Stanbridge Church End Upper Stondon Sharpenhoe West Hyde Lower End Fancott Seddington Elstow Duloe Hockliffe Backnoe End Caulcott Tingrith Appley Corner Bromham Park Town Chiltern Green Rootham's Green Queen's Park Bramingham Park Oakley