Charity Marketing in Mount Pleasant

Get in touch

Advertising Charities

Carrying out charity marketing (and the non-profit sector in general) is a huge part of the promotions and advertising world and an area we particularly enjoy working with at PromoMedia.

The charities we work with in Mount Pleasant are often looking for new contributors, and they generally use a wide range of media to attract the attention of potential new supporters. At PromoMedia, we believe that conveying a clear message of a charity’s goals and generally motivating people to get on board to help a “bigger cause” is best expressed through various media platforms.

At the same time, we acknowledge that all charities are different and are, therefore, going to appeal to different people. Marketing for a charity, therefore, isn’t “a one size fits all” solution so we treat each charity client individually, listening to their aims and their target markets so that we can help them achieve the best returns in selecting the most effective types of media for them.

If you are interested in promoting your charity, get in touch with us today via the form on this page and we can discuss your aims and ambitions.

Contact Us

How Do I Promote My Charity?

We frequently get asked by non-profit organisations, “How do I promote my charity?” Well, in simplistic terms we always say the more platforms you use the better the results, as your charity’s public awareness will be raised.

Your campaign may be centred around fundraising, recruiting new supporters, promoting an event, encouraging more volunteers or just creating a brand identity about who you are and what you do. We will identify what exactly you are looking for by talking to you so that we can achieve the best results possible.

At PromoMedia, we feel it is important to “tell the story” of your charity, as this is key to engaging and gaining the confidence of potential supporters. Most people who contribute to charities like to feel an emotional connection.

The best starting point for marketing a charity is to get in contact with us and once we have discussed primarily your work and then your budget, we can use our expertise to put together a campaign to target your potential supporters at the Right Time, Right Place and Right Price.

Enquire Today

Which Media Platforms Work Best for Charity Marketing in Mount Pleasant?

As a specialist full-service media agency with an extensive history of working with third-sector businesses and charities, PromoMedia can help you to market your non-profit organisation by putting together a comprehensive and bespoke plan which incorporates a variety of different marketing mediums.

As the appeal of charities is often very broad we find that visual mediums with mass impact are very effective. This is because viewers can "see" the type of people or organisation they will be helping and this creates a greater empathy and connection to your cause. In light of this, we often look to use press ads, outdoor and TV advertising – all of which allow you to “show” an audience who they will be in helping through their donations. This tends to be backed up with digital marketing options. 

We explore those options in more detail here: 

Outdoor Advertising for Charities - Visual Impact

Here at PromoMedia, we are experts in billboards and other outdoor advertising forms, and we find this is an excellent platform. This is because the story-telling nature of a charity’s journey is something that we feel is best portrayed visually. As one of the oldest forms of advertising, the outdoors is key to any successful charity campaign. 

Our expert media planners and buyers are based across the country so can secure brilliant locations in any area, to discuss the advantages of the different outdoor options available get in contact with us today.

Charity Marketing on Buses - Wide Coverage

Advertising on buses in Mount Pleasant is an excellent way for charities and non-profit organisations to get seen in lots of different areas, they have great reach and exposure both in terms of demographic and also geography. More details on bus ads and other vehicle advertising is are available on this page. Options are plentiful and suit most budgets and artwork designs. Posters can be found on the backs and the side or you can skin a whole bus. As charities can literally appeal to people from any background or demographic (and anywhere in the country), this form of broad marketing is a great way to reach passengers, people on the street and other users of transport.

Charity Billboard Adverts - Attract Attention

Large static billboard posters at roadsides or city centres (particularly 48 sheets) are great at attracting attention and are popular in most campaigns. There are many different options for billboards including those at the roadside, shopping centres and town centres. They're also both digital and paper versions available. These options are offered all over the UK, from main roads into and out of towns as new back-illuminated digital options on motorways (these are also classed as Storm adverts).

At PromoMedia we can recommend and locate the best roadside or city-centre billboards, securing them at the best costs for your charity advertising campaign. You may already know which sites you specifically want, or you may want to buy a bundle of them in a particular area (if you have a specific location in mind). We would recommend this as the backbone of any marketing strategy. 

Advertising Charities at Train Stations - Wide Demographic

Another form of advertising which is popular with charitable organisations and trusts is train, tram and railway station advertising, again due to heavy footfall and wide demographic exposure (this is sometimes called transport marketing). Options in these areas range from posters on train station platforms, large digital screens in terminals and ticket booths, large billboard posters on platforms (4 sheet and 6 sheets), adverts inside the trains or trams (cove ads), 48 sheet and 96 sheets as well as escalator panel adverts (typically in London Stations). At PromoMedia we cover all of the main stations across the UK. 

TV Ads - Mass Coverage

Television is a hugely effective medium for any marketing campaign and with so many TV channels we can offer advice on which will work for you and your needs. TV ads work particularly well as you can really give lots of information about your organisation and show footage of the people, animals or businesses that will benefit from the supporters' donations. As market leaders in television advertising, we provide advice on what will work best for your budget. A lot of charities choose TV due to its ability to reach millions of viewers with a clear message at one time.  ITV is the most popular advertising channel in the UK but there is also Channel 4, Sky Adsmart and ITV Player to consider, all of which have a wide reach and appeal (but a more affordable price tag). If you want to add TV to your marketing strategy make sure you get in touch today. You can also use a TV ad as part of an online digital marketing campaign. 

Charity Radio Advertising - Affordable

We work with the major UK commercial radio stations as well as the smaller local ones so if you’re planning on radio ads for your charity we can advise you on the best stations to use, identifying the key audience demographics to suit the campaign. We will take on board the message you wish to convey to your potential supporters (as well as your budget) to make radio advertising work for you. 

Digital Marketing and Social Media Options - Give More Information

Both digital marketing and social media are a good addition to any marketing strategy. Both these options allow you to be specific in who you are looking to target both regionally and also demographically. This platform allows you to give more information about who you are and what you do - there is often space for more copy and images to allow you to go into detail. Social media platforms can allow you to talk to your fan base daily to inform them of updates. Options for both digital marketing and social media are growing all the time with new platforms coming on to the market every day, for more information read here.   

Frequently Asked Questions about Charity Sector Advertising in DL16 6

  1. "How do you market a charity?" You market them much in the same way as you would a commercial product, firstly identify the target market and people most likely to be interested in the work that they do. After that, construct a marketing strategy that could include a whole range of options from digital marketing to TV, radio to outdoor and billboards to social. Every campaign we do is slightly different. 

  2. "Why is marketing important for charities?" It is important so that you can reach new people and educate them about the work of your charity so that you can raise money via donations or from events. 

  3. "What is a charity campaign?" As you can imagine there is no set answer, every charity is unique with a different cause. Most campaigns tend to incorporate a digital marketing and social media strand, outdoor options and then radio or TV depending on budget. 

  4. "What is not for profit marketing?" It is marketing in the charity world, essentially raising awareness of not-for-profit organisations so they can raise money for good causes. 

Contact Us

If you are looking to advertise your charity on either a local scale in Mount Pleasant or a national capacity get in contact with us today. Tell us more about what you are looking for and we can put together a plan to get you the results you want. We can accommodate most budgets and create something special and bespoke.

We cover Mount Pleasant (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for charity marketing
Brafferton Northlea East Hope Redworth Faverdale West Cornforth Satley Albert Hill Ramshaw Tudhoe Grange Hurworth Place Haverton Hill Low Etherley Coatham Mundeville Bishop Auckland Beamish Old Town Hawthorn Annfield Plain Lendings Lane Side Parkside Lane Head Langdon Beck Castleside Sherburn Hill Todhills Witton Gilbert Harrowgate Hill Binchester Cold Hesledon Lane Head Esh Kelloe Gilpin Brown Craigside Blackhall Rocks Edmondsley Pontop Hunderthwaite High Escomb Archdeacon Newton Lane Head Barningham Northgrain South Church Butterwick Quebec Headlam Bishopton Firth Moor Hurworth-on-Tees Hutton Magna Plawsworth Sedgefield Bridge End High Friarside Woodstone Village West Park Iveston Newtown Davy Lamp Langley Moor Great Stainton Wycliffe Redford New Brancepeth Lartington Branksome Sherburn Wolsingham Evenwood Mordon Old Durham Scargill Woodham Village Deaf Hill New Ho Allensford Harelaw Ovington High Shincliffe Crook Chester-le-Street Westerton Blackwell Nettlesworth South Stanley Horsleyhope Bowlees High Grange Sheep Hill Grangefield Eldon Lane Briscoe Owton Manor High Westwood Pelton Fell Etherley Moor Catchgate Houghton-le-Side Coundongate Merryoaks Easington Colliery Elm Terrace Redmarshall Running Waters Coal Bank High Beechburn Houghton Bank Hartburn High Coniscliffe Hummersknott Rainton Gate Lonton Haswell Moor Dean Bank No Place Tan Hills Tanfield Shotton Coppy Shincliffe Westgate Escomb Waskerley Craghead Mount Pleasant Elwick Whinny Hill Neasham Thorpe Larches Crookhall Blackhill Holwick Summerhouse Eastgate Old Thornley New Kyo Wynyard Village Throston Grange Estate Middleton Horden Howden-le-Wear The Dene Gray Street Shadforth Templetown Moorside Bowes Snaisgill Skerne Park Low Westwood Tindale Crescent Westlea Red Hall Helmington Row Witton-le-Wear Malton Old Wingate Brancepeth Aukside Cotherstone Leamside Hilton Lintzford North Close Hobson Boldron Spennymoor Beaumont Hill Toft Hill Chilton Sacriston East Butsfield Easington Whitehill Meadowfield Aycliffe Village Stonebridge Denton Ragworth Castle Eden Newton Ketton High Urpeth Dipton High Hesleden High Clarence Lime Terrace Fleming Field Heighington High Pittington Piercebridge East Hedleyhope Rift House Rookhope Pierremont Healeyfield Whorlton Daddry Shield Oxbridge New Coundon Cassop Coundon Grange Oak Street Fishburn Murton Newham Grange Oxhill Tantobie Seaton Carew Shotton Colliery West Butsfield Rise Carr Kinninvie Newbiggin Mainsforth Embleton Hardwick Coxhoe Wolviston Witton Park Barmpton Bridgehill Cowpen Bewley Hope Town Elm Tree Romaldkirk Ramshaw Binchester Blocks Little Thorpe Metal Bridge Egglescliffe Bowburn Browney Dalton Piercy Langley Park Monk Hesleden Old Stillington Burtree Ford Tow Law Kirk Merrington White-le-Head Dent Bank Esperley Lane Ends Urlay Nook Barnard Castle Thornley Haswell Plough Plawsworth Gate Regent Street Mowden Evenwood Gate Toronto Hurworth Burn Copley High Handenhold Lynesack Ornsby Hill Hesleden Ireshopeburn Thorpe Thewles Dawdon Burnhope Harperley Bildershaw Lowe's Barn Wheatley Hill Newton Aycliffe Crimdon Park New Town Cleatlam Dalton-le-Dale Cockerton South Pelaw Crossgate Moor Cockfield Fulthorpe Morton Tinmouth Wearhead Ouston Esh Winning Elton Egglesburn Hett Fir Tree Kip Hill Sunderland Bridge Benfieldside Crawleyside Barley Mow New Hunwick Graythorp The Grove Low Coniscliffe Haswell Roseworth Newfield Chester Moor Elstob Portrack Muggleswick Bryan's Leap Sherburn House Maiden Law Low Spennymoor Lintzgarth St Helen Auckland Low Lands Waldridge Brandon Tanfield Lea Royal Oak Greta Bridge Bournmoor Heatherycleugh Killhope Coronation Stanley Stainton Grove Shotley Bridge Sockburn Stockton-on-Tees Whitesmocks North Bitchburn East Law Ferryhill Leeholme Cornsay Flint Hill Thornley Greencroft High Etherley West Pasture Newfield Quarrington Hill Stranton Old Eldon Edmondbyers Eggleston Wingate Thorpe Grange Villa Queen's Park Grassholme Merrington Lane Durham Whitton Aislaby Seaton Sandy Carrs Low Beechburn Bowbank Hummerbeck South Cleatlam Frosterley Rowley Holmside West Sherburn West Auckland Littletown Quaking Houses Station Town Pelton Old Quarrington Mickleton Great Lumley Great Chilton Waterhouses California High Stoop Urpeth Eden Vale Gainford Thringarth School Aycliffe West Blackdene Hudegate Knitsley Town Head Pity Me Carrville Woodham Stanhope Wackerfield Lintz Woodhouses Green Head Newton Bewley East Kyo Haughton le Skerne Sunnybrow Old Cassop Darlington Blackhall Colliery Alum Waters Brasside Tudhoe Hamsterley Broom Hill Deanery View Windlestone Bellevue Hart The Sands Killerby Brignall Etherley Dene Middleton One Row Walworth Cornriggs Gilmonby West Pelton Shield Row Oakenshaw Sadberge Greatham Belmont Ettersgill Trimdon Consett Causey Drinkfield Copthill Egglestone Abbey Norton Mount Pleasant Bollihope Staindrop Newsham Pittington Aykley Heads West Rainton Medomsley Bank Top Hill End Garmondsway Boltshope Park Stainton Carlbury Oak Tree Harrowgate Village Ludworth Hunwick Medomsley Edge High Forge Morley Byers Green Croxdale Hury Burnopfield Inkerman Lanehead Bishop Middleham Leasingthorne Brierton Black Banks Woodside East Briscoe Trimdon Colliery Hunstanworth Townfield North End Hamsterley West Kyo Merrybent Delves Ingleton Longnewton Trimdon Grange Pickering Nook Middleton St George Hedley Hill Gilesgate Coundon Thwaite Low Dinsdale Middlestone Moor Kimblesworth Eaglescliffe Western Hill Gilesgate Moor Hart Station Raby Page Bank Little Stainton Throston Great Burdon Sunnydale Sunniside Low Pittington The Middles High Throston Walworth Gate Newton Hall Eldon Cornsay Colliery Shildon Westwick South Moor Bearpark Stockton Grange Tursdale High Lands Perkinsville East Blackdene Brotherlee Church Kelloe Sherburn Grange Hartlepool Butterknowle Billingham Primrose Hill Grindon Hutton Henry Eastbourne Bishopsgarth Wall Nook Langton White Kirkley Bradbury Startforth Castle Dene Ebchester Close House Whessoe Howlish Framwellgate Moor Middleton-in-Teesdale Phoenix Row Peterlee Thinford Preston-le-Skerne Sheraton Beech Terrace Stony Heap Little Newsham Seaham Preston-on-Tees Roddymoor Houghall Littleburn Ushaw Moor Cowshill Stillington High Dyke Croft on Heugh St John's Chapel Leadgate South Side East Howle Billy Row Mountsett Crookgate Bank Stanley Crook Dyke House St Ann's Hill Town Kelloe Eastlea Canada East Stanley Lanchester Longhill Foggy Furze New Shildon Port Clarence Bolam South Wingate Middlestone Foxton Lumley Thicks South Hetton High Haswell Willington West View Forest-in-Teesdale Woodland Hamsterley Mill Elvet Hill Neville's Cross Chilton Lane Brandon Village Kelton Ferryhill Station Deneside Winston Clough Dene Rushyford Bedburn Middridge Tudhoe Village Middle Side Cornforth Ruffside Laithkirk Whinfield Leazes Broompark Carlton