Bus Advertising in Weston Longville

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Bus Marketing in Weston Longville

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Weston Longville - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Weston Longville - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Weston Longville- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Weston Longville - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Weston Longville (Norfolk)

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Norton South Lopham Thompson Thurton The Street Diss Tottenhill Row Caister-on-Sea Blofield Waterloo Felbrigg Lower Easton Thorpe Metton Walpole Marsh Thornham Gorleston-on-Sea Dockeney Bracon Ash Smallburgh Wash Dyke Larlingford New Holkham Croxton Matlaske West Runton Loddon Bittering Marlingford Pooley Street Lower Street Burnham Westgate North Barningham Salle Pockthorpe Oulton Street Howe Saxlingham Thorpe Witton Tattersett Fen Street Low Tharston Stoke Holy Cross Postwick Irstead Framingham Earl Caston Tilney St Lawrence Tivetshall St Margaret Low Common Shelton Tibenham Thorpe Marriot Foulsham Horning West Head West Earlham Lower East Carleton Godwick Houghton Loddon Ingloss Banningham Bawburgh Hill Rackheath Flitcham Sparrow Green Upper Guist Hopton on Sea Ragmere Norton Corner Brandiston Gressenhall Roudham Broomsthorpe Sculthorpe Hickling Green Bunwell Silver Green Hunstanton Bradenham Hilborough Mundham Ingoldisthorpe Coxford Caudlesprings Sisland Town Green Setchey East Barsham Coslany Aylmerton Great Bircham Pedham Boughton Frenze Lot's Bridge Barningham Green South Creake Melton Constable Rougham Little London Marsham Upgate Clenchwarton Thorpe Abbotts Yelverton Coston Rushford Bergh Apton Mount Pleasant Whittington Bow Street Upton Green Strumpshaw Stratton Strawless Field Dalling Brinton Stiffkey Newton St Faith Stow Bridge West End Ranworth Ditchingham Limpenhoe Hill Gimingham Thuxton Lower Bodham Holly End Alburgh South Green Mulbarton Watton Suspension Bridge Burnham Overy Staithe Stow Bedon Silvergate Twyford Brandon Creek New Hainford East Carleton Bush Estate Richmond Hill Hockering Heath Garvestone Little Hautbois Frettenham Sheringham Lyng North Wootton Lushbush East Tuddenham Ingham Mill Green Waterloo Beeston Bexfield Crowgate Street Moorgate Edingthorpe Itteringham Common Rushall Baconsthorpe Upton Kirby Green Belaugh Bridge Green Great Snoring Gunthorpe Tivetshall St Mary Yaxham Gresham Castle Rising Heckingham Scoulton Woodbastwick Snetterton Redcastle Furze Hales Street Long Row Hardwick North Walsham New Rackheath Litcham Rush Green Pockthorpe Little Marsh Darrow Green Saxlingham Nethergate Little Cressingham Dowe Hill Cat's Common East Lexham Road Green Tower End Colby Corner Eccles Road Fritton Upper Brandon Parva Horningtoft Calthorpe Crabgate Stratton St Michael Wheatacre Lyngate East Winch Cordwell Eau Brink Ingleborough Upwell Hoveton Weybourne Cake Street Billockby Walton Warren Cranwich Wellingham New Buckenham Bellmount Broome Gaywood Ridlington Peaseland Green Moulton St Mary Crossdale Street Billingford Worstead Bridgham Drymere Itteringham Dunston Foxley Bedingham Green Ashmanhaugh West Poringland Hickling Heath Beeston Regis Toftrees Cromer Skeyton Corner Burnham Thorpe Bircham Tofts Poringland Queen's Hills New Catton Southrepps Plumstead Green Shipdham Croxton Burgh St Peter Mundford Hethersett Brewers Green East Beckham Helhoughton Middleton Dickleburgh Morley St Peter Caistor St Edmund Blofield Heath Denton Fiddler's Green Damgate North Green Runcton Holme Little Green Docking Dunburgh Wiggenhall St Mary the Virgin Great Fransham Elsing Wolferton Harris' Green Dickleburgh Moor Blofield Corner Langley Street Anchor Street Ivy Todd Danemoor Green Newgate Corner Bunwell Hill Lordsbridge Swanton Morley Hempnall High Green Hawes' Green Southgate Drury Square Terrington St Clement Morton Thickthorn Hall Blackwater Barton Bendish Weeting Emneth Barton Turf Burgh Castle Hethel Tunstall Whissonsett Downham Attlebridge Tilney High End The Common Great Green Deopham Stalland Banham Great Hautbois Bramerton Little Dunham Bull's Green Whitwell Street Southwood Walpole Highway East Wretham West End Nethergate Earlham Rise Smallworth Stokesby Brampton Skeyton Harper's Green Lyng Easthaugh Upper Sheringham Little London Hemblington West Walton Felmingham Neaton Colkirk Highoak Stradsett Harling Road Martham Wiggenhall St Peter Damgate White Horse Common Neatishead East Harling East Runton 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Thursford Topcroft Little London Dam Green Potter Heigham Thunder Hill St James Drayton Browick Crimplesham High Street Hilgay Letheringsett Great Green Wiggenhall St Germans Ludham Gillingham Hengrave Roughton Hainford Pott Row Brakefield Green Sneath Common Walpole St Andrew Badersfield Old Beetley North Lopham Thorpland Newgate Lakes End Shereford Welborne Common Sea Palling High Kelling Foundry Corner Thornage Spooner Row Long John's Hill Etling Green Rockland St Mary Edingthorpe Green Northrepps Binham South Acre Runhall Wilby Costessey Guist Repps Aldeby South Runcton Briston Bradfield Weston Longville Dunton Runham Cat's Corner Old Lakenham Park Common Harleston Needham Wramplingham Wormegay Garboldisham Bressingham Common Short Green West Barsham Snettisham Whimpwell Green Attleborough Plumstead New Sprowston Great Massingham South Wootton Spa Common Tasburgh RAF Coltishall Hevingham Woodrising Crostwick Swanton Hill Thetford Middle Harling Easton North Pickenham Hales Tilney Fen End Fengate Newton Flotman Redenhall Fundenhall The Banks Buckenham Burnham Market Little Ryburgh Anmer Norwich Stockton Upper Street West Bilney Morningthorpe Carleton Forehoe Fritton South Green Felthorpe Newtown Little Barningham West Somerton Sidestrand Jordan Green Tacolneston Walcot Green Overstrand Westgate Street Ten Mile Bank Kenninghall Wretton Bodney Cargate Common Thurlton Links Frankfort Tunstead Hassingham Thorpe Row Ashwellthorpe Little Melton Shimpling Edgefield Street Booton Ickburgh Raveningham Geldeston Swaffham Bustard's Green Kirby Bedon Lingwood Collett's Br Old Catton Horsford Haverscroft Street Cangate Hapton Southtown Stanford Suton Street Gayton Paston Broomhill Halvergate Little London Langmere Fring Marshland St James Hoe Illington Kirby Cane Tottenhill West End Nordelph Bawsey Burgh next Aylsham Bexwell Heartsease Black Carr Wood Street Wicken Green Village Blo' Norton Bird's Corner Chapelfield Grove Salhouse Gayton Thorpe Emorsgate Hindolveston Pentney 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Langham Thorpe Hamlet Didlington Swainsthorpe Heydon Harpley Holme next the Sea Happisburgh Brancaster Staithe Wilney Green West Caister Greensgate Claxton Bessingham Watlington Waterheath Chequers Corner Winfarthing Bastwick Barford Upgate Saddle Bow Welborne Orange Row Pulham St Mary South Burlingham Saham Hills Runcton Bottom Great Barwick Walcott Green Briggate Cess Fairstead Breckles Shepherd's Port Egmere Surlingham Tottington Great Hockham Filby Great Ellingham Fincham Wood Dalling Fersfield Common Meeting House Hill Burston Antingham Saxlingham Green Mill Hill Emneth Hungate Thelveton Burgh Common Necton Hungry Hill Happisburgh Common Alby Sheringwood Little Snoring Hempstead Clippings Green Sandringham Hackford Ridlington Street Hardingham Weston Green Great Yarmouth Old Hall Street Cringleford Catton Grove North Earlham Brandon Bank West Lynn Irstead Street Thrigby Hunworth Primrose Corner Wiggenhall St Mary Magdalen Houghton St Giles Fen Street Bedingham Corner Great Walsingham Ditchingham Dam Syderstone Tyby Clippesby Garlic Street Workhouse Common Church Field Thwaite St Mary Brancaster Wacton Stanhoe Stacksford Hellesdon North Tuddenham Penny's Green Ormesby St Michael Colney Gateley Roydon Plaw Field Hyltons Crossways Pilson Green Arminghall Brock's Watering Crostwight Baynard's Green Swannington Swanton Abbott Muckleton King's Lynn Wiveton West Harling Burnham Norton Bunwell Bottom Babingley The Drove Pettywell Trunch Brettenham Beckett End Tilney cum Islington Sharrington Pollard Street Pottergate Street Gaultree Ketteringham Flordon Three Holes Beeston St Lawrence Sprowston Whinburgh Lakenham Barroway Drove Suffield Park Tuttington Scratby Saxlingham Broomholm The Green Southery Spixworth Fodderstone Gap Pockthorpe Burnham Overy Town Mundesley Great Cressingham Blackwater The Heath North Burlingham Blackborough End Framingham Pigot Morston Merton Corpusty Hillington Maypole Green Boyland Common Waterloo Salters Lode Acle Denver Crowshill Marham Toft Monks Knapton Griston Browston Green Beckhithe Bagthorpe Little Witchingham Crane's Corner Eccles on Sea Tittleshall Newton Mill Common Temple Bar Long Stratton Oby Ovington Scottow Burgh St Margaret How Hill Limpenhoe Threehammer Common Holt Great Ryburgh Woodgate Ringland Fair Green Hempton South Lynn West Dereham Bacton Hickling South Green Taverham Wolterton Narrowgate Corner North Runcton Eaton Rise Reepham Cockthorpe South Denes Copy's Green North Elmham Ashby St Mary Hellington Earsham Hockwold cum Wilton Little Fransham Snetterton Heath Craymere Beck Haveringland Tumbler Hill Stibbard Dam Brigg Wickmere Trowse Millgate Aylsham Erpingham Besthorpe Westbrook Green Holme Hale Aldborough Saxthorpe Cobholm Island Balsam Field Whitlingham Cliftonville Grub Street Gas Hill Puddledock Pristow Green Honingham Rollesby Walcott Edgefield Brandon Parva Waxham Sedgeford Low Common Gooderstone Lessingham Oulton Easthaugh Swafield Brundall Alderford Mattishall Burgh Hemblington Corner Fulmodeston Horsey Cley next the Sea Shelfanger Old Brigg The Arms Walpole Cross Keys Upgate Street Hanworth Freethorpe St John's Highway Lower Thurlton Worthing Red Pits Chedgrave Crownthorpe South Pickenham Watton Green Johnson Street East Ruston Deopham Green Podmore Reedham Wereham Row Panxworth Guestwick Baconsthorpe Mill Street Kidd's Moor Mundham Common Forncett St Mary Heacham Newport Hardley Street Wolferd Green Lundy Green Wighton Upper Street Upper Stoke Sidestock Bressingham Hamrow Heigham Grove Fustyweed Haddiscoe Catfield Costessey Park Westfield Alpington Cranworth Wroxham Hempstead Scarning Downham Market Tatterford Low Common Southgate Brockdish Pockthorpe Reymerston Wicklewood Old Hunstanton Sustead North Denes Horsham St Faith Fritton Thurne Goose Green Mileham Bush Green Wimbotsham Wickhampton Ringstead Shernborne Thurlton Sco Ruston Blakeney Ashwicken Stalham Green Toprow Norton Subcourse Lower Tasburgh Great Plumstead Colby Wells-next-the-Sea Seething Upper Hellesdon Guestwick Green Wacton Common Withergate Leziate Potthorpe Manson Green Wereham Low Common Burnham Deepdale Ashill Saham Waite Daffy Green Ormesby St Margaret Oxwick Pockthorpe Welney Filby Heath Stonebridge Silfield Tharston Wendling Mile Cross Larling Foundry Hill West Raynham Shadwell Little Barwick St John's Fen End Little Ellingham Little Walsingham Eaton Arlington Hellington Corner Hempnall Green Sharp Street Forncett End Brooke Outwell The Lings The Close High Common Congham Lyngate Bradwell East Walton Great Witchingham Terrington St John Hemsby Beetley Fundenhall Street Horstead Northwold