Bus Advertising in Finningham

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Bus Marketing in Finningham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Finningham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Finningham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Finningham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Finningham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Friday Street Troston Cay Hill Levington Calais Street Little Green Debenham Acton Eye Allwood Green Dorking Tye Mildenhall Lower Raydon Pea Porridge Green Heckfield Green Chalkstone Hanningfield Green Thorndon Otley Athelington Newbourne Wattisfield Rose Hill Haughley Green Little Bealings Middlewood Green High Rougham Cross Green East Bergholt Priory Heath Huntingfield Monewden Dagworth Otley Green Mickley Green East Barton Washbrook Maypole Green Kersey Tye Chevington Church End Little Cornard Stoke Park Castling's Heath Woodside View Workhouse Green Rose Green Rotten End Higham Redisham Snape Broom's Barn Horham Yoxford Stoven Henstead Sibton High Street Mells Worlington Borley Green Hanningfields Green Belstead Friday Street Braiseworth Sackers Green Ousden Bromeswell Darsham Easton Bavents Earsham Street Saxham Street Colton Hoxne Culpho Saxtead Bottom Broad Green Gosling Green Pinford End Ashbocking Akenham Redlingfield Little Thurlow Old Newton Rooksey Green Burthorpe Yaxley Whitton Landwade Gislingham Higham Hadleigh Assington Earl's Green Eyke Flempton Little Saxham Newman's Green Longfield Green Hartest Hill Elmswell Colchester Green Mill Green Rougham Green Bildeston Trimley St Martin Erwarton Butley High Corner Palgrave Sweffling Clare Eastbridge Easton Green Wissington Felixstowe Hacheston Denham Street Chantry Great Green Brackenham Brightwell Cole's Green Parkway Barnaby Green Middleton Moor Baxter's Green Genesis Green Friday Street Stowupland Hinderclay Stow's Hill Ringsfield Wickham Market Wingfield Kenton Ubbeston Barnardiston Bury St Edmunds Wetherup Street Somersham Nedging Tye Mellis Green Rushbrooke Brockley North Green Stock Hill Mill Green Covehithe Wordwell Preston St Mary Denham Poslingford Lower Falkenham Cowlinge Chelmondiston Mace Green Roman Hill Hollybush Corner Hibb's Green Wissett Haughley New Street Fornham St Genevieve Purple Hill Withermarsh Green Audley End Shelland Thornham Magna Page's Green Herringfleet Wilby Little 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Darmsden Forward Green Rattlesden Drakestone Green Wootten Green Great Glemham Marlesford Grinstead Hill Almshouse Green Brandon Brundish Street Reydon Little Wratting Bedfield Long Green Cuckold's Green Brampton Lower Hacheston Broad Green Nether Street Thurston End Crown Corner Wenhaston Bedfield Grundisburgh Boulge All Saints' South Elmham Coddenham High Street Wetherden Upper Town Holton St Mary Pound Green Ringsfield Corner Brettenham Boyton End Farnham Battisford Tye Metfield Brockley Green Broadway Crackthorn Corner Rishangles Creeting St Peter Ampton Stone Common Bell's Cross Aldham Ingham Boxted Kennett End Shotley Gate Dublin Oaks Tye Ixworth Bardwell Stutton Burstall Sutton Monks Eleigh Brampton Street St Michael South Elmham Thorpe Street Bedingfield Street Mill Hills California Ringsfield Common Camps Heath Cocks Green Occold Stradbroke Bicker's Heath High Street St Peter South Elmham Butley Hawstead Magpie Green Parham Cranley Haughley Exning Boyden End Little Glemham Holton Brightwell Heath Boot Street Great Wenham Annesons Corner Knodishall Ixworth Thorpe Sotherton Corner Stanway Green Wicker Street Green Great Finborough Willisham Newton The Street Wherstead Denham Green Botesdale Laxfield Silverley's Green Nettlestead Walsham le Willows Red Lodge Hargrave Benhall Green Bawdsey Polstead Gedgrave Hall Cavenham Hemp Green Newthorpe Kelsale Shimpling Thorpeness Norton Little Green Needham Street Rumburgh Barrow Great Green Lampardbrook Lower Common Potash Harleston Cove Bottom Pakefield Bramford Great Bealings Sutton Street Maidensgrave Cransford Copdock Stonham Aspal Benhall Street Poystreet Green Little Green Ilketshall St Margaret Chimney Street Bradfield St Clare East Green Blythburgh Cattawade Beck Row Stubbing's Green Sherbourne Street Windsor Green Sudbury Shadingfield Ford's Green Herringswell The Downs Broadgrass Green Dunstall Green St Nicholas South Elmham Alpheton Norton Cookley Kittle's Corner Cratfield Park Gate Moats Tye Swingleton 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Fornham All Saints Pettistree Tan Office Somerleyton Wyverstone Normanston Creeting St Mary Mendlesham Thornham Parva Mickfield Homersfield Bloodman's Corner Upsher Green Tunstall Coldfair Green Tattingstone Collipy's Green Southwold Harkstead Buxhall Capon's Green Hillside Culford Chediston Green Drinkstone Priory Green California Drinkstone Green Carlton Linstead Green Aldeburgh Finningham Tattingstone White Horse Wainford Hanchett Village Nowton Aspall Creeting Hills Horner's Green Walton Felsham Shimpling Street Spratt's Street Stanton Helmingham Cow Green Stoke Westbourne Rushmere Church Common Hintlesham Walpole Mile End Stratford St Andrew Gromford Icklingham Kentford Carlton Colville Barsham Calford Green Bucks Horn Place Chelsworth Common Stradishall Daisy Green Trimley Lower Street Newtown Whitestreet Green Letheringham Conyer's Green Combs Ford Barningham Little Livermere Lower Green Waldringfield Brome Street Swilland Bradfield Combust Hagmore Green Wickham Green Cox Common Clopton Ramsholt Tuddenham Peasenhall Walberswick Redgrave Badwell Green Sotherton Snape Watering Warren Heath Hawkedon Crowfield Green Woolverstone St Margaret South Elmham Back Street Nedging Boxford Long Melford Kesgrave Woolpit Green Brockford Street Pettaugh Tuddenham St Martin Stoke Ash Kersey Onehouse Shop Corner Glemsford Coney Weston Oakley Park Upper Holton Candle Street Offton Dandy Corner Stoke-by-Clare Kessingland Beach Toad Row Bruisyard Ufford Bridge Street Wick's Green Little Whittingham Green Wetheringsett West Stow Barnham Burstallhill Buxhall Fen Street Little Finborough Thwaite Felixstowe Ferry Hemley Stuston Humble Green Milden Earl Stonham Farley Green Westerfield Foals Green Slough Hill Sibton Green Shotley Common Playford Worlingham Somerton Aldringham Tannington Place Chelsworth Bleach Green Ash Street Lackford Elveden Brandeston Attleton Green Haverhill Racecourse Bradfield St George Mill Street Cuckoo Green Ashfield Green Upper Weybread Freckenham Blyford Cock Street Bell's Corner Curlew Green Hanchett End Dennington Corner Capel St Mary Leavenheath Boyton Barking Tye Chillesford Dunwich South Cove Base Green Bower House Tye Hepworth Ilketshall St Andrew Honington Woodbridge Black Street Gulling Green West Row Charsfield Owl's Green Smithwood Green Little Stonham Thorington Weston Ditch Cranmer Green Bull Green Spexhall Town Street Kedington High Street Green Capel St Andrew Groton Clopton Green Battlesea Green Ash Corner Greenwich Hopton Larks' Hill Rushmere Street Wentford Button's Green Baylham Stone Stanstead Freston St Cross South Elmham The Woodlands Brome Ballingdon Dallinghoo Mill Green Little Bradley Gipping Annis Hill Thorns Bramfield Cook's Green Friston Nayland Corton Eriswell Flowton Thorington Street Worlingworth Wetherden Ringshall Stocks Woodbridge Walk Melon Green Martlesham Heath Weybread Street Mill Green Brockford Green Hasketon Monk Soham Lidgate Tan Office Green Euston Blacksmith's Green Harrow Green Brook Green Round Maple Little Thurlow Green