Bus Advertising in Rodbridge Corner

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Bus Marketing in Rodbridge Corner

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Rodbridge Corner - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Rodbridge Corner - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Rodbridge Corner- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Rodbridge Corner - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Barnardiston Snape Watering Hepworth Audley End Sibton Duck Corner Benacre Bruisyard Redisham Fen Street Boyden End Great Green Ellough Cransford Fressingfield Thurston Broke Hall Mendlesham Green Lackford Hawkedon Badwell Green Priory Green Cuckoo Tye Methersgate Kersey Upland Stonecross Green Sternfield Stoven Woodside View Butley Cock Street Castle Hill Tostock West End Baylham Hollybush Corner Earl Soham Town Street Withermarsh Green Acton Cove Bottom West Stow Thurston Planche Pakenham Washmere Green Wyverstone Green Shadingfield Benhall Green Hengrave Nettlestead Great Livermere Culfordheath Little Eriswell Carlton Colville Round Maple Brightwell Great Bradley Pound Green Lound Barningham Four Ashes Smithwood Green Water Run Holton Rose Green Temple End Brockley Little Waldingfield Buxhall Fen Street Greenwich Brome Street Grinstead Hill Bucklesham Pitcher's Green Brook Green Bedfield Kingshall Green Camps Heath Haughley Green Chelmondiston Trimley Lower Street Stoke Park Chelsworth Wortham East Bergholt Bawdsey Bower House Tye Broadway Coltsfoot Green Charles Tye Woolpit Kettlebaston Lawshall Lavenham Old Felixstowe Black Street Creeting St Mary Chilton Sibton Green Weston Ditch Cuckoo Green Lampardbrook Forward Green Kirton Darsham Cornard Tye Mellis Green Bredfield South Cove Hemingstone Sapiston Fingal Street Blaxhall Covehithe Hasketon Bleach Green Bramford Norton Little Green Great Green Chalkstone Stutton Ipswich Thelnetham Hacheston Poystreet Green Cookley Green Hitcham Ampton Silverlace Green Monk Soham Green Little Wenham Weybread Bromswell Heath Elmswell Melton Warren Heath Brampton Reydon Smear Bury St Edmunds St Peter South Elmham Oakley Badwell Ash Stratford St Andrew Middlewood Green Tannington Place Dunwich Thorington Sotherton Corner Westbourne Eastbridge Ixworth Thorpe Cross Street Martlesham Barrow Melon Green Shelland Burgate Burgh Little Knowles Green The Woodlands Cross Green California Herringswell Malting End Tan Office Chelsworth Common Swilland Troston Lower Falkenham Mendham Frostenden Corner Darmsden Scotland Street Heckfield Green Lawshall Green Denham End Withersdale Street Ashfield Cum Thorpe Thorington Street Wattisfield Battlies Green Saxtead Burstallhill Cranmer Green Cole's Green Pakefield Clopton Green Lindsey Tye Waldringfield Heath Rushmere St Andrew Silverley's Green Lower Layham Ringsfield Common Long Thurlow Great Cornard Great Saxham Trimley St Mary Ashbocking Weston Benhall Street Little Stonham Stanton Wilde Street Wootten Green Upper Street Bell's Cross Willingham Holton St Mary Wattisham Stone Monks Eleigh Tye Newmarket Stuston Brent Eleigh Stackyard Green Cargate North Cove Wicker Street Green The Port of Felixstowe Earsham Street Fen Street Wilby Hanchett End Dublin Cock and End Hadleigh Heath Lower Holbrook Gazeley Gunton Little Thurlow North Green Undley Barnaby Green Dennington Hall Conyer's Green Rushbrooke Woodbridge Rendlesham Capel St Mary Hanningfields Green Great Wenham Walsham le Willows Cook's Green Chediston Pettaugh Aldeburgh Stone Common Ashfield Green Swingleton Green Willisham Tye Dorley's Corner Bloodman's Corner Santon Downham Wickham Skeith East End Hobbles Green Coopers Corner Pettistree Newthorpe Rishangles Yaxley Wickham Street Butley Low Corner Gedgrave Hall Rodbridge Corner Barnby Wyverstone Street Fenstead End Rumburgh Thorns Red Lodge Denham Green Hestley Green Halesworth Bridge Street Bacon's Green Tuddenham Trimley St Martin Knettishall Knaves Green Boot Street Broad Green Rotten End Upper Weybread Bardwell Hartest Hill Hoo Drakestone Green Lower Raydon Hanchett Village Battisford Tye Assington Shingle Street Purple Hill Gedding Wyverstone Ubbeston Wissett Page's Green Cranley Sotterley Bruisyard Street Westley Westhall Boyton Cockfield Gosland Green Haughley New Street Borley Green Cookley Street Duke Street Great Ashfield Wilsey Wetherup Street Belstead Babel Green Workhouse Green Blacksmith's Green Gipping Kenny Hill Little Bradley Burstall Candle Street Felixstowe Ferry Horner's Green Hemley Woodbridge Walk Brandeston Gulling Green Aldringham Stanton Street Brampton Street Sudbury Pea Porridge Green Woolpit Green Offton Little Blakenham Oulton Bird Street Needham Market Upper Street Horringer Hollesley Stock Hill Gibraltar Thorpe Street Shipmeadow Great Bealings High Rougham William's Green Nedging Tye Assington Green Nayland Lady's Green Toad Row Stone Street Parliament Heath Barnham Stowlangtoft Dalham Exning Washbrook Street Wickham Green Stoke-by-Nayland Capel Green Rushmere Cay Hill Saxtead Little Green Gromford Shimpling Street Maypole Green Flixton Wordwell Hagmore Green Ringshall Stocks Wortham Ling Cross Green Raydon Stanton Chare Haverhill Cocks Green Mill Green Shotley Gate Sackers Green Wetherden Upper Town Oldhall Green Cock & End Sproughton Crowfield Chimswell Alpheton Chilton Leys Dennington Wickhambrook Brightwell Heath Cattishall Rendham Hemp Green Felixstowe Maidensgrave Dagworth Little Finborough Thrandeston Onehouse Worlington Annesons Corner Hillside Tan Office Green Eriswell Nether Street Stoke Waldringfield Braiseworth Whitestreet Green Winston Cavendish Clopton Corner California Chippenhall Green Brantham Barking Wingfield Lindsey Somersham Ilketshall St Andrew Stoke Ash Chantry Shelley Mickfield Bacton Green Owl's Green Sharpstone Street Otley Felsham Fornham All Saints Bacton Hunston Green Friday Street Easton Green Earl Stonham Saxtead Bottom Barham Slough Hill Cow Green Otley Bottom The Heath Wangford Kettleburgh Cross Green Butley High Corner Ringsfield Corner Maypole Green Thorndon Calford Green Upper Holton Little London Capel St Andrew Wenhaston Black Heath Wangford Blackthorpe Crown Corner Canham's Green Higham Preston St Mary Mace Green Edwardstone Magpie Green Bramfield Worlingham Fornham St Martin Sicklesmere Creeting Bottoms Little Bealings Bowbeck Cretingham Middleton Somerleyton Sotherton Cuckold's Green Smallwood Green Hawstead Green Dennington Corner Apsey Green Saxmundham Nedging Rose Hill Freston Wrentham West End Poslingford Corner Wetheringsett Cratfield St Michael South Elmham Polstead Heath Bradfield Combust Yoxford Kersey Tye Mount Pleasant Shotley Grundisburgh Racecourse Mole Hill Ringsfield Mendlesham Clements Mill Green Brundon St Cross South Elmham Upsher Green Winston Green Nacton Little Green Woolpit Heath Beck Row Chimney Street Heveningham Thistley Green Norton Buxhall Mildenhall Hopton Crowfield Green Mill Street Eyke Meeting Green Thorpe Green Shimpling Harleston East End Mellis Westhorpe Roman Hill Denham Corner Wingfield Green Cox Common Sweffling Stanstead Little Thurlow Green Wickham Street Brundish Great Welnetham Woolverstone Monk Soham Newtown Metfield Attleton Green Great Wratting Kenton Corner Timworth Ash Corner Boyton End Occold Colchester Green Mill Green Debenham Leiston Church End Mickley Green Depden Green Pinford End Brown Street Knodishall East Green Gipsy Row Sowley Green Acton Place Copdock Russel's Green Boxted Stanway Green Sutton Street Bell's Corner St James South Elmham West Street Brockley Corner Baylham Stone Foals Green Aldham Little Livermere Tunstall Kirkley Milden Colton Southolt Spratt's Street Holbrook High Street Poslingford Ilketshall St Lawrence Birds End Dandy Corner Thornham Magna Little Saxham Kesgrave Little London Marlesford Mutford Timworth Green Little Cornard Sizewell Tattingstone Easton Bavents Palgrave Newman's Green Hinderclay Brackenham Thornham Parva Battlesea Green Wixoe Oak Hill Witnesham Dunstall Green Market Weston Kennett End Moats Tye Chattisham Pitmans Corner Herringfleet Collipy's Green Elmsett Almshouse Green Bungay Ingham Ramsholt Shottisham Lowestoft Combs Bedingfield Mill Green Walton Polstead Mill Hills Barsham Honington Laxfield Grimstone End Honey Tye Frostenden Linstead Green Back Street Walberswick Long Melford Cherrytree Green Upper Layham Gosling Green Ousden Rattlesden Redlingfield Peasenhall Little Welnetham Langham Little Whittingham Green Scotia Drift Worlingworth Lower Common Great Barton Newton Ballingdon East Green Huntingfield Great Green Lidgate Priory Heath Clopton Green Southwold Friday Street Monewden Humble Green Campsea Ashe Weybread Street Westerfield Wickham Market Kedington Bradfield St Clare Haughley Coddenham Green Sutton Common Gislingham Cotton Blythburgh Linstead Parva Risby Ilketshall St Margaret Wales End Chillesford Longfield Green High Street Mill Hole Frizzeler's Green Brandon Upthorpe Needham Street Flowton Great Common Ashfield Green Leavenheath Ixworth Bobby Hill Potash Drybridge Hill Kittle's Corner Whepstead Aspall Middleton Moor Farley Green Syleham Old Newton Hazel Stub Helmingham Barley Green Calais Street Thwaite Groton The Downs Denston Letheringham Drinkstone Hargrave Wrentham The City Metfield Common Carlton Little Green Broad Green Chilton Street Curlew Green Chevington East Barton Creeting St Peter Boardy Green Annis Hill Saxtead Green Wattisham White Horse Corner Botesdale Brockley Green Bures Barton Mills Ringshall Framsden Chediston Green Saxham Street Somerton Elveden Ash Street Ufford The Street Bedfield Long Green Cookley Great Bricett Fornham St Genevieve Hoxne Coldfair Green Charsfield Normanston Culpho Tattingstone White Horse North Green Sherbourne Street Wherstead Boulge Drinkstone Green Glemsford Shotley Common Crownland Rickinghall Naughton Clopton Green Chickering Brettenham Horham Hartest Capon's Green Henstead Landwade Westleton Lattinford Hill Crackthorn Corner Hintlesham Stone Street Akenham Stowmarket Kentford Redgrave Hulver Street Corton Bucks Horn Place Lakenheath Thorney Green Thorpeness Mill Common Bull Green Botesdale Green Barking Tye Friday Street Hibb's Green Coney Weston Thurston End Culford Oaks Tye Brome Wenhaston Chedburgh Hanningfield Green Great Blakenham Wetherden Brockford Green Rushmere Street Genesis Green Snape Brundish Street Withersfield Kersey Gedgrave Parkway Hightown Green Ford's Green Great Waldingfield Daisy Green North Warren Base Green Monks Eleigh Denham Street Oakley Park Stanwell Green St Margaret South Elmham Stansfield Erwarton Baxter's Green Denham Blacksmith's Corner Claydon Beccles Swan Green Freckenham Brabling Green Stonham Aspal Walpole Finningham Tannington Broad Street West Row Spexhall Button's Green Upper Street Bromeswell Goddard's Corner Easton Alderton Stow's Hill Stratford St Mary Homersfield Iken Cattawade Stradbroke Hog's Corner Hunston Mile End Gisleham Windsor Green Harrow Green Chapel Hill Thorpe Morieux Bures Green Bildeston Tuddenham St Martin Bush Green Great Thurlow Bradfield St George Blyford Mells Earl's Green Falkenham Sink Lambfair Green Bedingfield Street Badingham Stanningfield Playford Holywell Row Whitton Broadgrass Green Mettingham Stockhold Green Lower Green Ward Green Uggeshall Lower Street Creeting Hills Hawstead Fakenham Magna Denham Brockford Street Bentley Farnham Great Finborough Wentford Semer Cobblers Corner Hadleigh Shop Corner Stores Corner Stubbing's Green Allwood Green Falkenham Clare Clay Common High Street Green Blundeston Athelington Hoggard's Green Button Haugh Green Kelsale Eye Beyton Cavenham Little Wratting Whelp Street Park Gate Rooksey Green Burthorpe Sudbourne Friston Stoke-by-Clare Orford Oulton Broad Combs Ford Bicker's Heath Dallinghoo Stowupland Sutton Wainford Otley Green Harkstead Newbourne Beyton Green Coddenham Depden Stradishall Parham Gainsborough Little Glemham Washbrook Broom's Barn Larks' Hill Hessett High Street Pixey Green Higham Kingshall Street Kessingland Boxford Battisford Maidenhall Great Glemham Rougham Reydon Flixton Debach Levington St Nicholas South Elmham Church Common Icklingham Wick's Green Moulton Willisham Hundon Gosbeck Daisy Green Theberton Henley Framlingham Upper Town Blackheath Euston Cowlinge Lower Hacheston Kenton Martlesham Heath Castling's Heath Wissington Dorking Tye Rougham Green Whatfield Clopton Kessingland Beach Nowton All Saints' South Elmham Flempton Rede Studlands Park